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VP, Business Development
Address Line, City, State ZIP
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Team Member Name
Business Development Associate
Address Line, City, State ZIP
Office Location
We connect established veterinary and pet services businesses with strategic investors and family offices through confidential, curated introductions and a clear, owner-first process.
Willow Crest Partners is a buy-side advisory firm that works exclusively with established veterinary and pet services companies. Transitioning a practice you've built is deeply personal, and our role is to make discreet, well-matched introductions - not run a broad public process.
Simple steps from first conversation to curated introductions with the right partners.
Only vetted investors aligned to your goals, values, and commitment to animal care.
We understand practice operations, consolidation dynamics, and what good fit looks like.
We work with founder-led, platform-ready veterinary and pet services businesses exhibiting recurring client demand, strong unit economics, and scalable operating models suited for buy-and-build strategies and multi-site expansion.
Small animal, mixed, and companion animal practices with loyal client bases, recurring wellness revenue, and strong geographic presence positioned for DSO-style consolidation.
Multi-specialty and emergency veterinary hospitals offering cardiology, oncology, surgery, neurology, and critical care - high-value referral networks with defensible competitive positioning.
24/7 emergency veterinary facilities and after-hours urgent care clinics with predictable demand, strong referral relationships, and scalable multi-location footprints.
Veterinary dental specialty practices and general practices with strong dental programs - a fast-growing consolidation vertical driven by increased pet owner awareness and recurring procedure demand.
Subscription-based wellness plans, preventive care clinics, and low-cost vaccine and wellness platforms generating predictable monthly recurring revenue and high client retention.
Canine and feline rehabilitation centers, hydrotherapy facilities, and post-surgical recovery clinics with strong specialist referral networks and premium service positioning.
Premium boarding, daycare, and grooming businesses with recurring revenue, branded client loyalty, and strong unit economics aligned with consolidation and franchise expansion strategies.
Reference labs, in-house diagnostic services, and imaging centers serving practice networks - a capital-efficient, high-margin consolidation opportunity within the veterinary ecosystem.
Veterinary compounding pharmacies, online pet pharmacies, and prescription fulfillment platforms serving practice networks with recurring prescription demand and growing e-commerce channels.
Professional Introductions to the Right Partners
We are not brokers or bankers. We connect established veterinary and pet services businesses with vetted investors actively seeking acquisitions, and we keep the process clear and confidential.
We begin with a private discussion about your goals, concerns, and what matters most to you in a potential partner. This conversation helps us understand your practice culture, staff, client relationships, and long-term vision for the business you've built.
We collaborate with you to organize the essential information investors typically expect - keeping details high-level until you're ready to proceed. This ensures you're well-prepared while protecting client confidentiality and practice goodwill.
We make targeted introductions only to strategic fits - vetted investors who align with your goals, values, and commitment to quality animal care. No cold calls, no broad marketing, and no approaches that risk exposing your transition to staff or clients prematurely.
Once connected, you engage directly with potential partners while we step back to allow authentic relationship building. We remain available for guidance and support throughout the process as you evaluate fit.
Whether you choose to move quickly or take time to carefully evaluate your options, the pace and final outcome remain entirely under your control. We support whatever decision serves your best interests and the future of your practice.
VP, Business Development
Address Line, City, State ZIP
Office Location
Business Development Associate
Address Line, City, State ZIP
Office Location
No. We do not run broad, public auction processes. We take a curated, relationship-driven approach - introducing our clients only to consolidation platforms, PE-backed groups, and strategic acquirers that are actively investing in the relevant veterinary or pet services vertical, geography, and growth profile.
No. You and the buyer handle deal discussions directly. Our role focuses on making the right introductions and ensuring a respectful, efficient process that serves your timeline and objectives. We recommend engaging legal and financial advisors for formal transaction representation.
We work exclusively with founder-led, platform-ready veterinary and pet services businesses that have recurring client demand, strong unit economics, and scalable operating models. This includes general practice and specialty clinics, emergency centers, pet wellness platforms, boarding and grooming operators, diagnostic labs, rehabilitation centers, and veterinary pharmacy businesses.
The timeline varies based on your goals and readiness. Initial conversations and profile preparation typically take 2–4 weeks. From there, introductions can happen quickly, but you control the pace of any subsequent discussions. There is never pressure to move faster than you're comfortable with.
Protecting your practice's confidentiality is a core part of how we work. We never disclose your identity in initial outreach, and we work with investors who understand the importance of discretion throughout the process. You control when and how any information is shared.